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6 Tips For Retailers to Help Customers Feel Safe When They Reopen

As retailers across the country get the “Okay” from government officials to start reopening, they are now faced with another obstacle – safety. How can you help customers feel safe when shopping in your store? Customer and worker safety are still high priority as COVID-19 regulations become more relaxed.

Checking with state and local authorities is highly advised for location-specific mandates. However, we’ve put together a few tips to help you keep your staff and community safe, as well as successfully reopen!

ALERT – WE ARE OPEN FOR BUSINESS

Notifying your customers that you will be reopening is step one into kickstarting foot traffic. Share social media content, send out email blasts, offer in-store discounts. Share information about your sanitization efforts and how you will help customers feel safe when shopping. Post an image of an employee sanitizing, create a graphic with tips for shoppers to keep them safe, etc.

Safety tip: you can limit the number of shoppers in the store at a given time to promote effective social distancing.

STORE SANITIZATION

 

Since your store has most likely been shut for weeks, it will need to be properly cleaned. Cash registers, tables, handles, shelves, etc. Check CDC guidelines. 

REDESIGN YOUR DISPLAYS

Give your customers something to look forward to. This is a great post to educate you on best practices for in-store retail design. It will help you catch your consumer’s eyes, display products better, and increase sales.

For materials, display fixtures, and merchandising solutions, visit our website. We are also offering a 10% discount when you use code SAVE10.

PERSONAL PROTECTIVE EQUIPMENT

Masks should be a high priority to keep your employees safe. Many states are suggesting shoppers wear them as well. Consider creating signage for your store to encourage shoppers to wear face coverings when shopping at your location. If you’re looking to take protection to the next level, you could provide disposable masks to your shoppers upon entry.

SANITIZATION RULES

Posting the hygiene rules for your employees can serve as a reminder of what needs to be done. For example, employees must wash hands with soap and water for 20 seconds. They should also use hand sanitizer after touching foreign surfaces or if there are money exchanges. Stores could also consider making hand sanitizer available to their shoppers.

SHIPPING

Continuing to accommodate those who are unable or unwilling to shop in-store is important. Retailers who don’t have e-commerce websites can still offer shipping and delivery services, especially if they are local establishments. Either through FedEx, UPS, or their own delivery service. These services can be free-of-charge or be charged at a set amount.

We hope these tips are helpful as you transition back into your traditional business environment.

Looking for assistance with one of our representatives? Contact them here.

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How to: Prepare for the Coronavirus? Tips for Business Owners

prepare for the coronavirus

This is a difficult time for many businesses as we face this pandemic. The CDC has urged businesses to prepare for the worst as the situation develops, so we have come up with a list of things your company can do to prepare for the coronavirus.

Stay Up to Date on News and Developments

It is important you pay attention to what is going on and make sure the information is credible.

The CDC has a resource coronavirus.gov with information for business owners and US residents. You can find information about symptoms, protecting yourself, preparing your family, as well as information specifically for business owners and employees. They’ve released Corona Virus Guidelines for Businesses which is a resource updated as developments occur.

Additionally, the World Health Organization (WHO) has a fact sheet for businesses and an FAQ resource page.

Identify Risks and Important Functions

Recently, a lot of companies are being forced to employ work from home / remote work systems in an effort to prepare for the coronavirus. Either employ your disaster plan or start identifying key functions that need to be done in order for your business to continue running smoothly.

A few questions to ask yourself

  • What functions must be completed in order to keep the business running?
  • How will you continue work if your employees end up getting sick or need to care for their families?
  • If a critical employee is sick: Can you train someone quickly or outsource work that key employees are not able to complete due to sickness/family care?
  • Will you be affected if products imported are restricted? How will you face this?
  • Do you have a remote communication system set up? Slack, Microsoft Teams, and Google hangouts are all great options.

Prepare your business and employees for the worst challenges so you can face them effectively.

Safety in the Workplace

If you are still working in-office, please keep these suggestions in mind:

  • Ask employees to practice proper hygiene: washing hands and cleaning their workspace.
  • Provide extra hand sanitizer, Lysol, and sanitizing wipes throughout the office.
  • Wipe down desks, counters, door handles, and high traffic areas regularly.
  • Re-arrange workspace so that employees are at least 6 feet apart. This reduces the spread of the virus.

Know the Symptoms

All business owners should understand the coronavirus symptoms so you can identify them if you or your employees show them.

  • Mild cold/flu send an employee home.
  • Sanitize sick employees’ workspace.
  • Keep in mind: you may have to increase sick leave and/or pay if you are preventing employees from coming to work due to illness.

Retailer Tips:

Since this is a global pandemic, all businesses are being affected. You have to be prepared for supply chain issues, product shortages, and the potential need for an alternative supplier.

Keep in touch with suppliers to stay aware of problems that might come up. Be prepared for your online orders to increase. Offer the option for customers to order via phone. Adjust your strategy so you can continue the business.

This is a very difficult time for many. At Modern Retail Solutions, we wish everyone health and safety as we endure this pandemic together. If you have questions or are in need of retail displays, please reach out to us and we are happy to help.

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5 Reasons Your Retail Displays are not Working and What to do Instead

prepare for the coronavirus

One of the greatest advantages brick-and-mortar has on eCommerce is the ability to create a physical customer-product interaction. Your in-store retail displays give you the opportunity to draw attention to specific merchandise, build an immersive in-store experience, and show off your creativity. These retail displays play a huge role in driving conversions. Many stores overlook this important selling tool, which is why we are going to dive into 5 reasons your retail displays are not working and what to do instead.

Your Retail Displays are not Working Because They are too Busy and Distracting

Less is more. It is easy to overdo your in-store displays, but oftentimes it causes a cluttered and overwhelming feeling for consumers. This can distract the display from performing its sole purpose – to drive sales.

What to do: Establish a focal point for your display. If there’s a specific product you want a
consumer to see, build your display around it. Narrow your focus. Pick out key attributes to emphasize for consumers, rather than trying to emphasize everything.

Your Retail Displays are not Working Because You are Disregarding Detail

Small details matter! Creating basic standards and guidelines prevents smaller details from going unnoticed during the display design process. Consider creating brand guidelines for your in-store displays so they stay cohesive and all your employees are aware of what is expected. This also ensures things stay consistent if you have multiple store locations.

Some examples of in-store branding guidelines:

Black shelving. Keeping the shelving color consistent prevents it from distracting the consumer’s eye away from products.
Tag symmetry. Make sure all of your tags are hanging in the same direction and found in a similar location on your products.

These are small details that can change the way a consumer views your brand.

Your Retail Displays are not Working Because They are Uninspired

Don’t let your in-store displays get boring. One thing retailers make the mistake of is staying in their stores. Try shopping your competitors and get a fresh look at ways to innovate your retail displays. Take notes on what catches your eye, what you like about certain displays, and even take pictures for inspiration!

Your Retail Displays are not Working Because They do not Vary

Another reason your retail displays are not working? You are failing to update them frequently! Whether a consumer visits your store weekly or not, you want to make sure each visit reveals a new product to discover! To keep displays from going stale, create a schedule of when to update the displays and stick to it.

Your Retail Displays are not Working Because They are One Dimensional

If your in-store display lacks depth and height, it can come off as visually unappealing. Adding height, color, and depth where possible is the goal. For example, say your featured products are the same height. You need to find a way to display them that varies their height to add dimension and draw the eye in different directions.

Putting products on shelves, hanging them, etc. is a great way to add depth. Check out some of our amazing solutions and see if they’re a good fit for your next in-store display.